Digital Movie gets restyled with a renewed website. Scala acquires MjamTaart (cake baking and decorating). Scala responds to the trend of making loom bands by creating a children's magazine with a print run of nearly 176.000 copies in the Netherlands, 80.000 copies are issued in German.

From this point onwards, Creatief met Kaarten (cardmaking) and HobbyHandig are also published in French. Scala integrates a successful blog with 1000 active participants with Cards & Scrap. Scala issues the bimonthly magazine Quilt & Zo commissioned by Partner Medien from Germany.

Scala receives an ESF-grant for social innovation. Together with its target audience, Scala initiates an extensive restyling process for HobbyHandig and takes over various magazines. This creates a cluster of creative hobby brands and strengthens Scala’s position in the hobby market.

Ashja Bosboom-Fetvaciyan is appointed managing director of Scala. Digital Movie launches an opinion panel and test panel consisting of readers. Puppenhäuser & Miniaturen is published 100% online in German. Scala adopts the magazine HobbyHandig (crafting) and is asked to participate in the Smartest Companies of the Netherlands.

Scala focuses stronger on social media. As one of the first, Scala aims for sustainability via a virtual server. This makes Scala an innovative test case for the local authorities of Amsterdam. Railhobby is restyled in collaboration with its readers, who have been included in the decision process of the renewed layout.

Scala is nominated for the Top 100 most innovative companies in the Netherlands! The publishing house produces the cross medial sites with portals and online editions from then on in house. Moreover, Scala takes over the magazine Poppenhuizen & Miniaturen (dollhouses).

Scala expands its online strategy further in marketing and integrates the magazine Luister in the specially established Luister BV. Scala automates the internal back office processes into an all-in-one system, including online.

In 2005, Scala is the first publishing house that, in addition to the paper magazines, launches its magazines 100% online containing added value for its readers and advertisers. This is a huge success and positions the company as online innovator and knowledge center. Scala advises third parties on this topic and is speaker on events.

In 2000, Scala expands considerably because of the acquisition of Railhobby (model railroad) and Luister (classical music). In 2004, Scala merges Video Uit & Thuis and DVDplus into Digital Movie and acquires and merges the magazine Miniatuurbanen into Railhobby.

Scala grows fast and sets up a consumer electronics cluster: Video Uit & Thuis doubles, Scala takes over professional magazine Media Detail and launches DVDplus. Scala purchases and sells off various magazines and launches Tommy (aiming at animal lovers). Scala publishes archeology magazine Scarabee in commission.