Hooray, Scala celebrates its 30th anniversary this year! January already brings the first moment for a toast: the all-you-can-can crochet platform Crochetflix goes live. Ambitious and amazing goals have been set for 2022. And each goal that Scala achieves will be celebrated a little extra this year!

Despite continuing to do a lot of work at home this year, Scala continues to grow. It is developing new specials like Knitting Magazine and Food Magazine. In collaboration with Durable and Dendennis, Aan de Haak produces an 'Emma Bear Crochet Package' to raise money for the Emma Children's Hospital. And... Scala goes UK! This by translating Aan de Haak into Fun Crochet Magazine.

The year 2020 had a bizarre twist, the Corona crisis. Everyone is sitting at home, having to pass the time inside. That is why Scala has developed the free magazine 'Everyone Creative' for all creative homeschoolers. Creative Letters and Cards & Scrap continues under the title Loving Paper! On behalf of the Jumbo, we publish Smulweb magazine.

The next step for Scala. In addition to a strong focus on the core tasks via operational excellence, Scala is expanding internationally by granting more licences abroad.

Scala proceeds with its creative projects and developments on a new location: Maanlander 14H in Amersfoort, the first Aan de Haak CAL (crochet-along) goes live on YouTube and the team launches the new special of HobbyHandig: Creëer. Additional to Germany Creative Lettters is licensed in the UK as well.

The special of Cards & Scrap about hand lettering Creative Letters is a winner and grows into being a magazine in its own right with licenses in Germany. Scala celebrates its 25th birthday! The sales of Poppenhuizen & Miniaturen provides Scala with the chance to focus even more on its creative brand cluster so that responding to trends becomes easier.

Scala launches Meer dan Kleur (coloring for adults) and MjamTaart is supplemented by the event MjamTaart Cake & Bake Experience. The HobbyHandig website is renewed and the website named Aan de Haak goes live. Mijn Hobbykaart XL merges with Creatief met Kaarten. The webshop changes to a platform: Hobbyou.nl.

The take over of Quilt & Zo in combination with the growth of the hobby cluster. Scala sells its consumer electronics brands. The self-developed brand Aan de Haak (crochet) becomes a full-blown brand with a licence in Germany. The same applies to the children’s magazine Knutselfun. Scala receives ESF-subsidy because of its social innovation.

Digital Movie gets restyled with a renewed website. Scala acquires MjamTaart (cake baking and decorating). Scala responds to the trend of making loom bands by creating a children's magazine with a print run of nearly 176.000 copies in the Netherlands, 80.000 copies are issued in German.

From this point onwards, Creatief met Kaarten (cardmaking) and HobbyHandig are also published in French. Scala integrates a successful blog with 1000 active participants with Cards & Scrap. Scala issues the bimonthly magazine Quilt & Zo commissioned by Partner Medien from Germany.